Proper integration, synchronization and coordination are imperative to business progress. The industry rule of thumb is that a potential consumer must view marketing materials an average of three times before they consider action. Ideally, these mentions will be entirely uniform, seamlessly noticeable through a mere peripheral glance.
Unfortunately, the mistake entrepreneurs often make is enlisting the services of what we like to call “go betweens.” These are the other chiefs at the newspaper, embroidery stores, sign manufacturers, or any other media provider. The problem is you have too many different people handling and producing your unique content, who have little to no collective communication. This is where designs, intentions, and messages get muddled and mangled to the point where they hardly resemble each other. We’ve witnessed illegible text, mutilated logos, and even some instances where the logo was left off entirely!
Why then (you must be wondering) would business owners waste money and precious environmental resources on ineffective advertising? Many perceive these services as free, with the purchase of the product or advertising space. You are a smart business man (or woman) and you know better. There is no such thing as free, only the perception of free. By contrast, if you present a powerful, ready-to-use design by Rowdy Marketing Group, the production costs are, in return, reduced, with an increase in response rates.
We do believe there are specialists in each advertising field, and we enjoy working with these experts to achieve the best product imaginable. Think of us as your very own in-house design department, with your best interests in mind. We take it personally when your business is misrepresented, because your success is our success. We are, after all in the business of marketing.